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ON-DEMAND WEBINAR

Trade Fairs vs. AI Buyer Intelligence: An Honest ROI Comparison

A data-driven session comparing trade fair ROI against AI-powered buyer discovery — with real numbers and a transition framework.

Duration

35 minutes

Format

On-demand video

Audience

Manufacturers & exporters

Webinar Agenda

00:00
Introduction

The premise: trade fairs served a function that AI now performs better. An honest look at the evidence.

05:00
The True Cost of a Trade Fair

A detailed cost breakdown — booth rental, logistics, staff time, travel, marketing materials, and opportunity cost — across different event sizes and markets.

12:00
Measuring Trade Fair ROI

How to calculate the actual revenue-per-dollar generated from trade fair participation versus AI buyer intelligence — a framework any exporter can apply.

19:00
What AI Buyer Intelligence Actually Costs

A transparent walkthrough of GaziAI's cost structure versus trade fair spend — including per-lead cost, time savings, and pipeline quality comparison.

24:00
The 90-Day Transition Framework

A practical plan for export teams to shift budget from trade fairs to AI buyer intelligence over three months — without disrupting existing programmes.

30:00
When Trade Fairs Still Make Sense

An honest assessment of the scenarios where trade fair attendance still delivers ROI — and how to identify them

33:00
Q&A; and Next Steps

Audience questions and how to get started.

Key Takeaways

  • The all-in cost of international trade fair attendance typically ranges from $15,000 to $50,000 per event
  • AI buyer intelligence produces a cost-per-qualified-contact 10–30x lower than trade fair participation
  • Most manufacturers who transition to AI buyer intelligence reduce trade fair attendance by 50–70% within 12 months
  • A 90-day parallel running period allows export teams to compare channel performance before reallocating budget
  • Trade fairs retain value for brand positioning and relationship deepening — but are no longer the most efficient lead generation method

Watch this webinar and more — visit gaziai.com/resource

gazi

AI-powered global buyer intelligence for manufacturers and exporters. Reach verified buyers in 140+ countries.

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