PLAYBOOK

The 30-Day Export Market Entry Playbook

A structured, day-by-day action plan for manufacturers entering a new international market.

Time to first buyer pipeline

0 days

Structured market entry approach

3 0 phases

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Day 0

How to Use This Playbook

This playbook is designed for manufacturers entering a new international market for the first time, or re-entering a market after a period of inactivity. It provides a structured, phase-by-phase action plan with specific tasks for each period. Follow it sequentially and adapt based on your product category and target market.

Phase 1: Research & Setup (Days 1–5)

Define your target market criteria

Identify 2–3 priority markets based on demand data, competitive landscape, and your export capacity. Use GaziAI's market demand heatmaps to validate your choices against live trade data.

Configure your GaziAI profile

Enter your product categories, HS codes, manufacturing specifications, MOQ, lead times, and certifications. The more detail you provide, the more accurate your buyer matches will be.

Run your first buyer discovery scan

Let GaziAI identify and rank verified buyers in your target markets. Review the initial list, apply any category filters, and export your priority buyer shortlist.

Research your top 20 buyer profiles

Review trade history, import activity, company financials, and decision-maker profiles for your highest-scored buyer matches. Make notes on personalisation angles for outreach.

Prepare your outreach materials

Draft a personalised introductory email template, a one-page product overview PDF, and a basic price list or indicative pricing guide. Do not send anything yet.

Phase 2: First Outreach (Days 6–15)

Send first contact to top 10 buyers

Send personalised, short first-contact emails to your top 10 scored buyers. Reference their specific import activity. Single clear question at the end. No attachments.

Days 6–10: Monitor responses

Track open rates and responses. Reply to any responses within 4 hours. For non-openers, test an alternative subject line on Day 10.

Days 11–15: Send to next 10 buyers

Expand outreach to your next 10 scored buyers, incorporating any learnings from the first wave. Send value-add follow-up to non-responders from wave one.

Phase 3: Engagement & Qualification (Days 16–25)

Qualify responses

For every buyer who responds, ask two qualification questions: their typical order volume and their current supplier situation. This separates genuine prospects from information gatherers.

Schedule introductory calls

Aim to schedule at least 3 video calls with qualified buyers. Prepare a brief presentation covering your product range, capacity, quality credentials, and key differentiators.

Send samples to highest-priority prospects

For buyers who have expressed genuine interest after an initial call, dispatch product samples with a professional covering letter and clear next-step proposal.

Phase 4: Pipeline Activation (Days 26–30)

Review and score your pipeline

By Day 26, you should have a clear view of which buyers are active conversations and which have gone cold. Re-score and prioritise accordingly.

Send commercial proposals to engaged buyers

For buyers who have reviewed samples and expressed continued interest, send a formal commercial proposal with pricing, terms, and logistics options

Plan Month 2

Identify 10 additional buyers from your GaziAI list for the next outreach wave. Set follow-up reminders for all active pipeline conversations. Document lessons from Month 1.

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