How a Furniture Manufacturer Entered 4 European Markets Without a Single Trade Fair

The Challenge

A furniture manufacturer with strong domestic sales and a growing production capacity wanted to expand into European
markets. The conventional approach — exhibiting at international furniture trade fairs — was expensive, and the
company’s export team was small. They needed a way to enter multiple markets simultaneously without the cost and
logistics of multi-country trade fair attendance.

The Approach

Using GaziAI, the company’s export team ran targeted buyer discovery scans for Germany, France, Poland, and the
Netherlands — the four markets they had identified as priority targets based on demand data. The platform surfaced
verified wholesale buyers and furniture importers in each market, ranked by sourcing activity and fit. The team segmented
their outreach by market and launched personalised campaigns in English, with GaziAI’s contact intelligence providing
direct decision-maker information. Within 90 days, they had active commercial conversations in all four markets.

The Results

• 4 European markets entered simultaneously without trade fair attendance
•  Verified wholesale buyer matches identified in each target market within minutes
• Active commercial conversations established in all 4 markets within 90 days
• First European distribution agreement signed within the first quarter
• Export marketing cost reduced by over 80% compared to a trade fair-based approach